Wednesday, January 21, 2009

Digital Signage Scorecard

I was recently asked to comment on this question,"In your opinion, what are the top three examples of exceptionally well done digital signage installations that you're aware of and what do you think others should learn from these examples?"

I have to tell you, I am stumped. I'm not sure if I've seen one exceptionally well done digital signage network, nonetheless three of them. Which leads me to the idea of creating a 'Digital Signage Scorecard,' which will grade the networks we run into throughout the year. At this point, many of them would not pass. Sorry, maybe I'm just a tough grader.

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